Articles - Marketing
Buyer Advocacy: Dare to be Different
Have you ever lost a deal you just knew was in the bag? Have you ever had a client tell you “yes, yes, yes” right up to the point of signing, to then lose the deal? Have you ever had a client give you the “call me next week” or &...
Open Wins
For as long as I can remember, the world’s telecom service providers have been trying to crack the code to make money in the applications business. Not just any applications but “cool apps” or “killer apps” that will be ado...
High Awareness of Social Media; Low Spending So Far
More than three-quarters of U.S. marketing professionals surveyed think that social media marketing (Web 2.0) can give them a competitive edge, according to Coremetrics. But that doesn’t mean spending has yet shifted in that direction. The same resp...
Boomer Broadband: Boom!
Baby boomers and “third agers”—adults in their early 40s to mid 60s—are an underestimated presence in the U.S. e-commerce market, according to a study by ThirdAge and JWT Boom. A survey of 1,210 American adults 40 years old or mor...
Telepresence Picture Getting Wider
Before a business technology or application moves “down market,” it generally first must enjoy some significant traction at the upper end, most notably among the vaunted Fortune 500 companies. In the case of telepresence, however, it doesn&rsq...
Measurement Tool Vastly Overestimating Web Audience
Web site server logs that count unique cookies to measure unique visitors are likely to be exaggerating the size of a Web site's audience by a factor as high as 2.5 or an overstatement of 150 percent, according to a new study released by comScore. The res...
